Over there, they made hanafuda cards, but gradually the people playing hanafuda decreased. However, that company called Nintendo makes hanafuda cards and whatnot, and I believe that only by doing that, it wasn’t able to protect hanafuda.
Abe-san then emphasized how moving into video games and leading that industry was vital to the company’s survival.
And at the same time, it is keeping the traditional hanafuda cards. For sure, I think this is something that we can learn from.
Despite the pressures and calls for action Nintendo is continuing to evolve and adjust in a way it sees fit. The company still has fans in high places for its business moves, too, with Japanese Prime Minister Shinzo Abe recently citing Nintendo as a positive role model for the progress he seeks for the country’s overall economy. He gave the example of how Nintendo evolved its business in a dramatic way to find new sources of success as its hanafuda card business shrunk.